Online reviews are commonplace these days, and there’s a fairly good chance that potential future clients will consider them when making a hiring decision. So what should a business owner do if his or her business gets a negative online review? This post will discuss how to respond. Staying level-headed and courteous gives you the opportunity to turn a negative review into a positive for your business.
Step 1: Stay Calm
No one likes to hear, let alone read, negative comments about oneself. It may be tempting to panic. Don’t. A business owner should not let emotion get the best of her. Responding to a negative review out of a place of emotional distress is not a good idea and will probably make the situation much worse. Instead, compose yourself and analyze the situation before making any rash decisions. Taking a step back lets you seek the best possible outcome.
Step 2: Analyze the Situation
Check to see who wrote the review. Was this individual really a customer? Perhaps this person mistakenly left a review for the wrong business. Consider the claims made. Is the accusation legitimate? When was the review posted? Has it been up for an extended period of time? Have you noticed a drop in business? Was the review just posted?
Step 3: Determine Next Steps
There are several ways a business owner could respond to a negative online review. Some responses are a good idea. Others should be avoided at all costs.
A business owner may wish to just ignore the review. While this may be tempting, it may not be the best way to deal with the criticism. When someone leaves a negative review, it’s a better idea to respond in a polite and courteous way that addresses the matter. If you have already responded and the reviewer continues to complain, it is probably a good idea to ignore further remarks.
Deny and Blame the Reviewer
Though it may be tempting to deny and blame the reviewer for their bad experience, don’t do it. It reflects poorly on the business owner. Responding out of anger or frustration will just create more problems. It could even create legal liability for you by creating new claims and provoking the reviewer into taking further action.
Privately Resolve the Matter
You could reach out to the individual privately to try to resolve the situation. If you can resolve the matter privately, you may even be able to ask the reviewer to remove or amend the review online.
Another option for a business owner is to attempt to resolve the situation publicly on the review thread. This is usually the best choice. This gives the business owner a chance to demonstrate civility, courtesy, fairness, and commitment to excellent work in the face of negativity.
Ask Happy Clients for Good Reviews
One final way to battle negative online reviews is to reach out to happy customers and ask them to submit good reviews for the business. A plethora of positive reviews against one negative review gives the impression that most people are happy with the service they receive.
When responding to a negative online review, a measured response is the best idea. Above all, remember that an apology for a bad experience and commitment to make things right will go a long way in demonstrating relatability and trustworthiness to potential new customers, and could turn a negative review into a positive marketing tool for the business.